Customer Data Strategy
Customer Data Strategy Turning Data Into Valuable Insights Navigating the data landscape can be fraught with challenges, but a solid set of guiding principles can help organizations unlock the potential in their customer data. In an age where customers often feel reduced to mere numbers due to fragmented interactions, late retargeting ads, and incongruous experiences […]
Scaling AI in Large Corporations: The Path to Success
Introduction The application of Artificial Intelligence (AI) has become an integral part of many organizations, extending its reach beyond tech giants such as Facebook, Amazon and Uber. In fact, it has become so crucial that a significant shift is expected from piloting AI technologies to operationalizing them by the end of 2024. However, the real […]
Navigating AI Transformation
In today’s business landscape, an increasing number of companies, from technology giants are advocating for an “AI-first” strategy. This strategy positions AI as the top priority in strategic planning, preceding all other alternative directions. This approach may appear logical and inevitable, given the substantial investments pouring into AI technologies, reflecting a growing confidence in an […]